Customer Profile
Industry: Cosmetics Manufacturing
Region: Global (focusing on Middle East, America and Southeast Asia)
Business Scope: High-end skin care, color cosmetics and perfume, focusing on appearance presentation and transportation safety
Challenge Description
Original Materials: Traditional PVC shrink film and paper pulp molding packaging
Core Difficulties:
- Safety & Compliance Risks: PVC contains plasticizers that may migrate to oil-based cosmetics, failing to meet EU REACH and US FDA standards. It is brittle at low temperatures, prone to cracking and leakage during cold chain transportation.
- Insufficient Protection: Fragile cosmetic packaging (glass, thin plastic) is vulnerable due to low puncture/tensile strength of traditional materials (1.2% damage rate). Paper pulp packaging absorbs moisture, unable to protect in high-humidity environments.
- Poor Display Effect: Low transparency of PVC and paper pulp fails to highlight high-end product attributes. Wrinkles/scratches after packaging damage product image.
- Environmental & Cost Pressures: PVC is hard to recycle and toxic when burned. Paper pulp packaging has high production costs and low leftover recycling rate.
Solution: Application of BRJ POF Heat Shrink Film
BRJ customized solutions with high-performance POF film to address customer pain points by leveraging its excellent properties.
Key Advantages & Solutions:
- Non-toxic, Eco-friendly & Compliant: Made of polyolefin via three-layer co-extrusion, free of harmful substances. Recyclable, meets GRS, RoHS and FDA standards, ensuring product safety and market access.
- Superior Protection: 2-3x puncture resistance of PVC, with good toughness. Stable at -50℃ to 60℃, no brittle cracking/deformation, protecting products throughout logistics.
- High Transparency: ≥90% transparency, fully displaying product appearance and brand details. Close fit after shrinkage, no wrinkles, suitable for special-shaped packaging.
- Cost-saving & Efficient: 15-20% lighter than PVC, saving raw materials. Fast shrinkage (1-3s) adapts to high-speed lines. Recyclable leftovers reduce comprehensive costs.
Implementation Process
- Demand & Testing: In-depth communication, targeted performance tests, and detailed reports to verify feasibility.
- Customization: Tailor film thickness, width and shrinkage rate; optimize formula to avoid damage to fragile packaging.
- Trial & Optimization: Small-scale trial, fine-tune parameters to solve edge warping and ensure packaging consistency.
- Mass Production: Mass produce customized film, send technicians to guide equipment adjustment for full-line application.
Achievements and Benefits
- Reduced Loss: Damage rate dropped from 1.2% to 0.15%, after-sales complaints down over 70%.
- Enhanced Competitiveness: High transparency boosted shelf appeal；eco-friendly features improved brand ESG image.
- Cost Reduction: 12% lower comprehensive packaging costs, improving profit margin.
- Long-term Cooperation: Stable quality and professional service led to exclusive long-term cooperation and expanded application.
Conclusion
This case proves BRJ POF film solves traditional packaging pain points, providing a green, efficient solution for cosmetics.
BRJ, with rich R&D experience, offers certified, customized POF films. Choose BRJ for reliable packaging and competitive advantages to win in the global market!