Polyolefin (POF) shrink film has become a preferred packaging solution across the globe due to its versatility, durability, and cost-effectiveness. Used extensively in industries such as food, electronics, cosmetics, and pharmaceuticals, POF shrink film protects products while enhancing shelf appeal.
According to a 2024 report by Grand View Research, the global shrink film market size was valued at USD 5.2 billion in 2023, with POF accounting for more than 35% of total shrink film usage. Its popularity stems from its excellent clarity, strong seal strength, and ability to shrink uniformly at low temperatures.
United States: Major retailers like Walmart and Amazon use POF shrink film to package multi-packs of consumer goods, ensuring tamper resistance and product integrity.
Europe: POF is widely used in the food industry—especially in bakery and frozen food packaging—due to its FDA compliance and suitability for direct food contact.
Asia, particularly China and India: the demand for POF films has surged in e-commerce and electronics packaging, where product protection and presentation are key.
A notable case is Nestlé, which uses POF shrink film for bundling bottled drinks across multiple regions. The company reported a 12% reduction in packaging-related damages after switching from PVC to POF shrink films.
Furthermore, the film's recyclability and lower environmental impact make it a sustainable alternative to traditional PVC shrink wrap, aligning with growing global packaging regulations.
In summary, POF shrink film's global adoption is backed by real-world use cases and market data, confirming its position as a reliable and adaptable packaging material in today’s fast-paced supply chain.